Week 83 | A Marketing Pause and a Goal-Driven Experiment
Last Week Last week made the marketing problem much clearer. After roughly ten targeted restaurant visits, I had three useful categories: restaurants with established waitlist systems that were difficult to displace, restaurants without enough current waitlist pain to justify another tool, and restaurants with visible guest waits that did not see those waits as an operational problem. The visits did not produce the first real Shokken customer, but they made the limits of Google Maps review research very obvious....